BMW Group (USA) Reports 7.1 Percent Increase In 2007 sales
By eNewsAutoCar • Jan 3rd, 2008 • Category: Dealers2007 marks BMW Group’s 16th year of continuous growth in the U.S.
Woodcliff Lake, NJ - January 3, 2008… The BMW Group in the U.S. (BMW and MINI combined) today reported its best-ever annual sales for both its brands of 335,840 vehicles, an increase of 7.1 percent over the 313,603 vehicles sold in 2006. December sales for both brands of 33,761 were up 1 percent over the 33,417 vehicles reported in the last month of 2006.
BMW Brand Sales
BMW brand sales were up 7.1 percent year-to-date, to 293,795 vehicles compared to 274,432 vehicles sold during 2006. In December BMW brand sales declined slightly by 2.4 percent for a total of 30,199 vehicles compared to 30,945 vehicles reported in the same month a year ago.
MINI Brand Sales
For 2007, the division reported total sales of 42,045 automobiles, an increase of 7.3 percent, compared to the 39,171 cars reported through December of 2006. MINI USA also reported December sales of 3,562 automobiles, up 44.1 percent from the 2,472 cars sold in December 2006.
BMW Certified Pre-Owned
The company also reported a new record sales volume for its BMW Certified Pre-Owned business. Annual CPO sales were up 11.7 percent, to 89,795 over the 80,377 reported in 2006. In December sales were up 60.9 percent, to 9,496 vehicles from 5,901 in the same month a year ago.
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles and the upcoming X6 Sport Activity Coupe. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
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